SEO

= Research / Ideas / Outline =

Write up

**State Statistics and hypothetical new visits**

 * We don't have statistics on traffic to phenu.com so I'm going to work under assumption that its very low
 * New Visits:
 * Hypothetical new visits? Um.... people w/ computer + internet come, maybe lots

**State how you will boost link popularity**

 * Ask each restaurant to provide linkback from their website (will make Google think this site is relevant to GTA restaurants)
 * Create FB fan page, and regularly update it by sharing content from website (WTF are they not doing this?)
 * Twitter: tweet about deals, specials, etc going on at restaurants
 * Create a blog that reviews local restaurants with links to its phenu.com page
 * trackbacks / pingbacks

**Identify and state the correct keywords**
Google insights -> by region -> Canada -> Ontario
 * toronto restaurant <- Most popular (BY LONG SHOT) out of all these so far (Google insights)
 * mississauga restaurant
 * restaurants
 * downtown restaurants
 * cheap restaurants <- Keyword popularity is very low on this relative to others

**Point out how you can sustain your ranking**

 * continue to monitor target keyword popularity
 * optimize for new popular target keywords
 * pay attention to competitors ranking
 * never stop link building


 * Technical Problems: (dunno if im going to include / expand on techie stuff... probably not)**


 * 1) Title tags are poor, as they do not provide specific keywords. For example, the title of the main page for Toronto is "Phenu - Photo Menu (top ten food dishes from restaurants)"
 * 2) Meta description tags are missing