swot

Here's a brief SWOT analysis I've come up with... I'm not 100% sure on its accuracy and it's definitely incomplete, so please add/change it as you feel is appropriate~

__**strengths:**__ - price range search criteria will help a lot with narrowing down searches, especially when target market is student population, very price sensitive.Sara - restaurants open now: good feature, more useful if moved into a mobile app. - coupons are a great subcategory for a company like this. should be accessible from phones. (system like this already implemented in japan)

__**weaknesses:**__ - only a website, and by the looks of it, only 14 stores are on their list. There are many, many more restaurants even within the small area around st. george campus. - could fail if they don't move into mobile app market. - understaffed

__**Opportunities: (in progress)**__ Phenu has the potential to become a strong competitor in the restaurant recommendation service. It will require a strong entry to match its already strong competitors such as _. - In order to do this, Phenu will need a significantly updated web page design and code. - The current usability and navigation is choppy and not “sticky” enough (actually, recent updates appear to have fixed a lot of such errors). Needs to follow principles of design to do this (could elaborate if necessary). After collecting enough B2B partners for it to become worthwhile, the use of customer accounts could become very useful for various reasons: - Better personal experience for B2C clients – for example, updates specific to the type of restaurants those customers often choose. Either in new restaurants of that type, or new discount/coupon information, etc. Social networking movements could also bring up business opportunities for Phenu as they become more widely known amongst eaters and eateries. Similar to what radio stations are doing for contests (have people “like” their fan service and in doing that become eligible for some sort of prize)… - Phenu can gain popularity through such stunts, and give students the incentive to see what kind of offers they have on a regular basis. - Exclusive “Discounts and coupons” can be provided, unique to the social websites or apps the customers find them on. This way, when they are used/swiped, we can see what people are using most, etc. Mobile applications are the place many businesses are moving into. While some of the competition already has mobile applications with restaurant search options, they are generally a broader search results which include searches for restaurants, bars, coffee shops, banks, gas stations, drug stores, nightlife, malls, hospitals all locatable through google search functions—meaning their results are pre-indexed by google. This also means their interactivity is limited. All you’ll get is the restaurant name, location, and eventually phone number. - This is where Phenu has a chance to step up its game by providing unique services such as detailed restaurant information, menus and coupons. - Adds to the user experience and makes it more accessible in moments when it really counts. Dependability on Phenu’s service in emergency situations could win people over—which means word-of-mouth, which means free advertising. A more in-depth categorization of Phenu’s database would also likely help with their popularity – for example the addition of fast food chains, pubs, coffee houses or even night clubs—other areas frequented by our target markets, as opposed to strictly restaurants. - This would increase frequency of use of Phenu’s service, which means more chances of someone finding a place to go, which means higher conversion rate, which means more leads = more profits. (Assuming our company works the same way as Dev Basu explained in last lecture in terms of B2B). - Modification of “location” search—ideally should have the option to search by distance from input location, not just time by foot/car.

__**Threats: (in progress)**__ In the threats department, Phenu has a lot of them just entering the restaurant locator market. Many of these competitors are web-based, and many more are mobile app-based. Many of these already have a large number of indexed locations. Some strong competitors are:

Online: - [] - [] - [] ß ew lol - [] Apps: - [] - [] - [] - [] - [] - [] - [] ß a more unique approach. Some of these apps use location-based services in order to find restaurants etc.—notably Fastfood-top-restaurant-finder, and rely on Google’s pre-built indexation in order to do so. - “This app will save you money, let you find all kind of restaurants, give you nutritional info, restaurant menus, reviews, ratings and deals. Use FastFood to find restaurants nearest you with a single tap!” - Aside from the picture menu Phenu provides.....  - (This competitor actually seems to have everything we hope for…and more. It seems even more useful than any web-based service out there. That’s a huge milestone to overcome—just in my opinion.)